Brand Marketing Campaign
Type: value-stream Source: machine/entities/value-stream/vs_brand_marketing.json Synced: 2026-02-16T04:10:00.206Z
Details
- Stream ID: vs_brand_marketing
- Description: Marketing campaign from concept to execution for 2000 Archives brand awareness
- Trigger: Marketing Manager identifies campaign opportunity or seasonal need
- Outcome: Campaign live, engagement metrics tracked
Stages
1. Campaign Strategy & Planning
- Owner Position: 2ed4a6fb-8b06-808a-bd0f-c83e491b5658
- Duration: 1 week
- Inputs: Marketing objectives, Budget, Target audience
- Outputs: Campaign brief, Content calendar
2. Content Production & Creative
- Owner Position: 2e04a6fb-8b06-801d-9f55-d85231a69dbf
- Duration: 2 weeks
- Inputs: Campaign brief, Brand assets
- Outputs: Photo/video assets, Copy finalized
3. Creative Review & Approval
- Owner Position: 2e04a6fb-8b06-80c0-9271-dc4585ae7c21
- Duration: 3-5 days
- Inputs: Draft assets
- Outputs: Approved assets, Go-live plan
4. Campaign Launch & Distribution
- Owner Position: 2ed4a6fb-8b06-808a-bd0f-c83e491b5658
- Duration: 1 day
- Inputs: Approved assets, Media plan
- Outputs: Campaign live, Tracking setup
5. Performance Monitoring & Optimization
- Owner Position: 2ed4a6fb-8b06-808a-bd0f-c83e491b5658
- Duration: Ongoing during campaign
- Inputs: Campaign metrics, Engagement data
- Outputs: Performance report, Optimization recommendations
Timeline
- Created: 2026-02-07
- Updated: 2026-02-07